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A positive corporate culture can improve the performance of an organization by as much as 30 percent, according to James L. Heskett of Harvard University. And one of the best ways to determine whether or not you have a positive corporate culture is what your employees say about what it’s like to work there.

best places to work Google, for example, has been in the top slot of the Fortune’s 100 Best Companies to Work For for seven years in a row. This year they are followed immediately by Acuity and The Boston Consulting Group.

Even Slalom, who comes in at No. 100, can hold their head up high. They’re doing corporate culture right!

So what do all these great places to work do to make their employees so happy? Yes, it’s that somewhat difficult-to-define — and even more difficult to implement — thing called corporate culture.

Corporate culture embodies the beliefs and behaviors of an organization. It determines how the employees and management interact throughout the organization and with their customers and suppliers.

Whether or not your organization makes a concerted effort to develop and foster well-defined beliefs and behaviors, it has a corporate culture. The culture of a company develops organically over time driven by the example of its leaders and from the character of the people they employ.

The Harvard Business Review identifies Six Components of a Great Corporate Culture: Vision, Values, Practices, People, Narrative, and Place. The article is worth reading, but it will leave you wondering how to implement those six nebulous components in the right way.

Be Among the Best

At Align4Profit, we’ve already done all the digging with regard to corporate culture. We know how to align people, practices, and the rest in order to raise the quality of your corporate culture. We can improve the way your employees feel about working in your organization by helping you create awesome workplace experiences.

You can hold us to our promise, because before we begin working with you, we measure not only how your people feel about working in your organization, but we can distill the critical drivers of ‘why’ they feel that way. Then we do our magic to instill the behaviors and actions that will help you be among the best.

We know how to close gaps between the existing and desired organizational culture in an easy-to-follow process. We are so confident, in fact, that we are willing to base our compensation on the results we help you achieve.

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Give me a call at 972-608-0400 or email me, and let’s see how we help move your organization in the best-place-to-work ranks.


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Helanie Scott
Helanie Scott
Helanie (pronounced yeh-LAH-nee) Scott, CEO and founder of Align4Profit in Dallas, Texas, has driven stunning leadership and cultural transformations for an impressive list of organizations. She has mastered the ability to connect with her audiences in the boardroom, classroom, on stage, or in one-on-one coaching sessions. Helanie’s Align4Profit clients rave at the way her engaging programs freshen outdated mindsets and deliver results-oriented, aligned action.

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