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I use the term Leader as Coach and train leaders how to lead as coaches. We define effective leadership as a manager’s ability to demonstrate the emotion, cognition, behavior, and communication that create rewarding employee experiences, and in turn, unforgettable customer experiences, which drive superior outcomes.

The way you present yourself as leader is determined by how you Feel. Think. Act. and Talk. When delivered well, this behavior creates an environment where everyone profits, as illustrated below.

diagram of feel think act talk

The way you Feel determines what you Think. Your thinking determines how you Act and Talk. Obviously, to bring all four into line, you have to start with the way your Feel. CoachQuest helps managers Feel. Think. Act. Talk. like a Coach, which produces High Commitment, High Performance, and greater Profit.

Here are the ten things a manager-as-coach does almost instinctively to achieve all of the above:

1. Focus on the critical areas of coaching
2. Provide feedback constructively
3. Receive feedback receptively
4. Use questions to maximize benefits
5. Exercise the emotional de-trigger muscle
6. Balance pressure and support to achieve action
7. Avoid predictable responses that attempt to avoid accountability
8. Use strategies when the coaching session derails
9. Master the cornerstones of human motivation
10. Use templates and tools for managing through any coaching situation

Do you want to be a Manager as Coach?

To learn how to accomplish all of the above and to Feel. Think. Act. Talk. like a Coach, join other leaders in our next CoachQuest Leader-as-Coach Workshop. In the meantime, subscribe to our weekly newsletter, for more Leader-as-Coach news and information.


Helanie Scott
Helanie Scott
Helanie (pronounced yeh-LAH-nee) Scott, CEO and founder of Align4Profit in Dallas, Texas, has driven stunning leadership and cultural transformations for an impressive list of organizations. She has mastered the ability to connect with her audiences in the boardroom, classroom, on stage, or in one-on-one coaching sessions. Helanie’s Align4Profit clients rave at the way her engaging programs freshen outdated mindsets and deliver results-oriented, aligned action.