15 Questions Every CEO Needs to Answer

How you can be seen as a confident, intelligent, dependable leader
October 7, 2013
Six Steps to Changing Brains
November 11, 2013

Great leadership consistently and effectively sets direction, creates alignment, gains commitment, and drives accountability. With this kind of leadership, your organization is either on top of your competition or will soon be there.

question clockIf you think your leadership might have room for improvement, I offer a number of questions to help gauge just how much room there is. If you like, you can score your organization’s leadership. I’ll have some recommendations based on your scores following the questions.

Scoring your responses

Ask yourself each question, then give your organization
5 if All your leaders do so All the time
4 if Most of them hit the mark Most of the time
3 if Some of them do, Most of the time
2 if Some of them do, Some of the time
1 if Most of them could do better
0 if you’re not sure of the answer

Do your leaders:

  1. Create employee experiences that inspire High Commitment and High Performance?
  2. Own and share a personal Leadership Credo?
  3. Work from an Effective Leadership Learning Plan?
  4. Coach themselves, their direct reports, peers, and managers on a regular basis? 4-Way Coaching
  5. Use Call-and-Response Coaching and the Expectation Formula to consistently and effectively collaborative participation?
  6. Consistently provide feedback, both Reinforcement and Redirection?
  7. Keep their direct reports in the Green and out of the Red?
  8. Know and avoid the 14 Motivation Road Blocks?
  9. Focus exclusively on their Big Five Leadership Priorities?
  10. Use Touch Points to create Leadership Presence?
  11. Know and constantly work on developing the Six Attraction Powers?
  12. Have a clear enough self-image to be an intimate leader?
  13. Understand and employ the Magnetic Power of Leadership Intimacy?
  14. Regularly celebrate success?
  15. Make time for Reflection?

Scoring and Recommendations

59 to 75—Hardly any room for improvement today, but keep checking.
46 to 60—Your company may be in very great shape, but make sure.
31 to 45—Lots of room for improvement. Don’t wait too long. Your competition may not.
16 to 30—It’s time to get cracking. Your leadership needs serious leadership transformation.
1 to 15—Your organization needs a complete leadership overhaul. Immediately!

This test just scratches the surface, of course. It’s meant to be more of a thought starter than an scientific measurement. To find out how well your leaders are performing, ask for a Leadership Assessment. Even if you scored vey well, an Leadership Assessment will make sure your off-the-top-of-your-head assessment is correct.

By the way, if you scored zero, you certainly should be commended for your honesty. There are leaders who do not have an honest idea of how effectively their leaders are preforming, and they simply assume everything must be all right. If you really are not sure how your leaders are performing, call or email me. I’ll be happy to provide a confidential, no-strings-attached, evaluation.


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Helanie Scott
Helanie Scott
Helanie (pronounced yeh-LAH-nee) Scott, CEO and founder of Align4Profit in Dallas, Texas, has driven stunning leadership and cultural transformations for an impressive list of organizations. She has mastered the ability to connect with her audiences in the boardroom, classroom, on stage, or in one-on-one coaching sessions. Helanie’s Align4Profit clients rave at the way her engaging programs freshen outdated mindsets and deliver results-oriented, aligned action.